Online Dance School

Project goal in terms of design was to reflect Polina’s unique dancing style – feminine and elegant yet sharp and precise – that took her decades of practice and movement study. I also wanted to create a recognizable brand voice for her online presence that Polina could use to advertise her other projects. Business goal was to make buying and using the product a seamless and pain-free experience for the customer on any device. I used a contrast of fluid clean 3D backgrounds and perfect circle shapes and the angles of the photography style to emphasize the essence of the PollyFusion style. The elegant typography supports the design and bright lipstick-color accents draw the viewer’s attention to the most important elements.